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Project the Message You Intend
Match Your Image to Your Message
Are you…
· Business-friendly?
· Environmentally-friendly?
· Social/Fiscal Conservative?
· Social/Fiscal Moderate?
· Social/Fiscal Liberal?
· An Issues Activist?
· A Grass-roots Activist?
· Etc….
Make your descriptive list for
Political Icon, we will ensure that
your wardrobe & grooming image
reflects your values and
impacts your success at the polls.
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Match Your Appearance
to Your Next Political Position
Do you look like you are...
In an Appointed Position?
A Local-level Politician?
Mayor or Assemblyperson?
State / Federal Representative?
Senator or Congress Member?
Governor?
National Candidate for President?
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Look and Feel Confident for
Public Appearances and Camera
Preparation of Candidate (and Family)
Grooming, Wardrobe, Accessorizing
Body Language & Poise for:
Marketing Material Photographs
(web, print, TV, direct mailers)
On Camera
(streaming videos, TV ads,
TV appearances, remote interviews)
Public Appearances
(fundraising events, rallies, conventions,
travel, etc., with demographic and
geographic considerations)
Public Speaking Skills
(After content is crafted by your staff
and advisors, learn the appropriate
facial expression, gesturing, and posture
to drive home your message visually.)
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Candidate
Image Development
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Campaign Finishing School
Posture • Walking • Sitting • Gesturing • Appropriate Facial Expressions
Entering / Exiting Vehicles • Entering / Exiting Rooms
Dais and Platform Posture and Gesturing
Dining Etiquette • Networking Etiquette
Multi-Cultural Considerations
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Your Physical Brand Statement
Your political image consultants create a "branded" color palette for your wardrobe and accessories. A campaign wardrobe is planned through the following process: analysis of body fit & style (based on personality and political "brand"), audit of your existing wardrobe, pre-shopping then selection and fitting of new items, and finally a wardrobe "menu" book of complete outfits for the appropriate events. Throughout the campaign - and while in office - receive the wardrobe planning service.
Receive detailed grooming from head to toe including skin care recommendations, camera makeup and off-camera makeup, appropriate and flattering hair style, hair color and upkeep. |
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